The Future of Programming
When Allied Music Centre opens its doors, Toronto will celebrate its four live music venues: Canada’s beloved Massey Hall, the 4th Floor Club, the 6th Floor Theatre and the Basement Bar. These spaces will create new opportunities and help drive Massey Hall’s Artist Development mission to cultivate and accelerate the artist’s path through the smaller venues right on to their grand debut on Massey Hall's storied Allan Slaight Stage.
For over a decade, the Massey Hall programming team have been presenting concerts in smaller venues under the banner of Massey Hall Presents, connecting emerging artists and audiences, and forging a collaborative approach to artist career development. This mission-driven work has become a core part of the Massey Hall identity in the community, supporting the development of Canadian musicians and the inspiration they bring to music fans across the city, the country, and beyond.
With music venues in Toronto disappearing at an alarming rate, Allied Music Centre’s sustainable, professional venues will breathe new life into this music-loving city.
Allied Music Centre and its four venues will be a game-changer and allow for diversified programming, with the ability to host events of varying sizes, simultaneously in different venues, under one roof. Exciting programming possibilities will flourish: immersive conferences, music summits, and new opportunities for festivals year-round, no longer limited to the warm weather months. The diversified range of venue sizes and formats will also facilitate meaningful relationships with a broader range of musical genres and cultural communities.
The tech-forward thinking and seamless recording and live-streaming capabilities at Allied Music Centre allow for a programming vision that stretches beyond in-person musical performance – and beyond the confines of our city.
Allied Music Centre is a home for all music, and the possibilities are endless.